Sanshui regularly offers one-hour sessions, where she chats, dances, or eats in front of her smartphone.

There are several ways to earn money on Douyin: live video sessions allow for direct interaction with fans, who do not hesitate to express their gratitude by sending money, sometimes thousands of yuan, to their favorite stars. The result is a different ecosystem, sometimes slightly ahead of TikTok in terms of monetization, but also a more closely controlled environment for Douyin. To avoid censorship issues in China, the company designed two almost identical platforms from the outset, but with separate content. The two apps were simultaneously developed by ByteDance in late 2016. It claims to have 730 million monthly viewers as of November 2022 − that's more than 50% of China's population. While TikTok is under attack in the United States and increasingly scrutinized by European governments, Douyin, the Chinese version of the app, is more popular than ever in China. While TikTok is under attack in the United States and increasingly scrutinized by European governments, Douyin, the Chinese version of the app, is more popular than ever in China. On Douyin, the Chinese version of TikTok, she performs skits lasting a few dozen seconds, often featuring her long-haired cat and her grandmother, a short-haired lady, who often watches her performances with a frown. It's one of the trademarks of this energetic influencer, who is also a pop dancer in music videos when the opportunity arises. In the middle of a living room decorated with pink wallpaper with big flowers and a dark wooden table, Sanshui was frantically dancing. Subscribers only The influencer Panpan makes a video on the Douyin app about the opening of a clothing store in Shanghai, China on August 15, 2020. But it still poses the same addiction problems.īy Simon Leplâtre (Shanghai (China) correspondent) Published on April 4, 2023, at 1:47 am (Paris), updated on April 4, 2023, at 7:42 am While TikTok is being increasingly criticized in the West, its Chinese version is more popular than ever. The wonderful and addictive world of Douyin, the Chinese TikTok

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